Director Marketing

The Director of Marketing at NewSouth Window drives qualified homeowner leads through data-driven, direct response marketing campaigns across digital, offline, and local channels. This role is responsible for customer acquisition strategy, lead funnel performance, and optimizing marketing spend to fuel in-home appointment growth and revenue.

Responsibilities

• Direct Response Marketing Leadership: Develop and execute high-impact, data-driven campaigns across digital (PPC, paid social, email, SMS), offline (direct mail, canvassing, broadcast), and direct-to-consumer (D2C) channels to drive immediate homeowner engagement, qualified lead volume, and appointment setting for the sales team.
• B2C Lead Generation Strategy: Own the end-to-end demand generation engine focused on acquiring new customers. Leverage audience segmentation, geo-targeting, and offer testing to generate in-home consultations and maximize conversion rates, ensuring a steady pipeline of high-intent leads for sales follow-up.
• Performance-Based Budget Oversight: Manage and allocate multi-channel marketing budgets with a focus on cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS), continually optimizing for downstream sales impact, lead-to-close efficiency, and revenue generation.
• Customer Acquisition & Funnel Optimization: Partner with sales leadership to ensure lead quality and alignment across the buyer journey. Implement nurturing strategies to improve appointment show rates, reduce no-shows, and increase sales close ratios through stronger marketing-sales handoff processes.
• Campaign Development & Execution: Lead the design and implementation of direct response campaigns tailored to homeowner pain points—focused on urgency, special offers, and localized messaging to drive response and accelerate sales outcomes.
• Data-Driven Marketing & Analytics: Monitor performance daily across all channels. Use A/B testing, attribution models, and funnel metrics to identify growth opportunities, drive qualified lead volume, and uncover insights that directly support sales productivity.
• Team & Vendor Management: Build and lead a high-performing team and manage external partners (media buyers, creative agencies, list providers) to support aggressive lead and revenue targets, ensuring all outputs are aligned to sales objectives and timelines.
• Content & Creative Direction for Conversion: Direct development of landing pages, ad creative, emails, and video content that are conversion-optimized and aligned with the brand's value proposition—enabling sales to engage, persuade, and close more effectively.
• Local Market Activation: Deploy hyper-local marketing tactics such as radius targeting, event marketing, yard sign promotion, and neighborhood-specific outreach following completed installations—generating warm leads and referrals for the sales team to quickly capitalize on.

Qualifications

• 10+ years in marketing roles with a strong focus on B2C and direct response marketing, ideally within home improvement, home services, or high-ticket consumer sales industries.
• Demonstrated success in building and scaling customer acquisition programs across paid media, direct mail, email/SMS, and other performance channels.
• 10+ years of experience leading high-performing marketing teams and cross-functional partners.
• Hands-on experience managing large, multi-channel marketing budgets with deep knowledge of CPL, CAC, ROAS, and funnel metrics to drive efficiency and profitability.
• Proficient in using CRM systems, attribution tools, marketing automation platforms, and data analytics to optimize campaign performance and lead quality.
• Strong understanding of A/B testing, funnel optimization, landing page best practices, and crafting compelling calls-to-action for B2C audiences.
• Expertise in integrating digital, offline, and field marketing efforts to maximize local market response and appointment volume.
• Exceptional written and verbal communication skills with the ability to influence stakeholders and work closely with sales, creative, and external partners.

Education

• Required: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Preferred: Master’s degree or MBA, with emphasis in marketing analytics, digital strategy, or business growth.

At NewSouth Window Solutions, we may build and support high-quality, innovative windows and doors, but every day holds opportunities for us to do so much more – from building stronger teams through leading, supporting, mentoring, and collaborating, to fostering better relationships with our customers.

WHY WE’RE DIFFERENT

Every day we look for opportunities to grow and achieve greatness – together.

This isn’t an “everyone for themselves” environment. Here, we look out for each other. We help each other. We prop each other up during challenging times. 

Because inventing, building, and delivering the future of windows and doors is not a one-person job. It takes all of us.

• Our collaborative group.
• Our understanding family.
• Our strong team.

Working together to inspire greater opportunity for our customers, our community, and our team members. 

WHAT WE OFFER

• Competitive compensation
• Career advancement opportunities
• Medical coverage
• Dental coverage
• Tuition reimbursement
• 401k matching
• Profit sharing
• Paid time off
• Volunteer time off

NewSouth Window Solutions is an equal opportunity employer. Applicants are considered for positions without regard to race, color, creed, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, age, mental or physical disability, marital/family/caregiver status, genetic information, military or veteran status, citizenship or any other characteristic protected by federal, state or local low. PGT Innovations also prohibits harassment of applicants or employees based on any of these protected categories.